北京時間17日消息，國際品牌咨詢機構(gòu)Interbrand周四發(fā)布2019年全球品牌100強榜單，蘋果蟬聯(lián)冠軍，華為再次成為中國唯一上榜品牌。
今年全球100大品牌價值總計達2.1309萬億美元，較去年增長5.7%。
蘋果品牌價值達2342.41億美元，較上年增長9%。谷歌和亞馬遜分列2、3，品牌價值分別為1677.13億美元和1252.63億美元。
前10依次為：蘋果、谷歌、亞馬遜、微軟、可口可樂、三星、豐田、奔馳、麥當(dāng)勞、迪士尼。
Facebook從去年的第9跌至第12位，品牌價值下降12%，至398.57億美元。
華為今年排名第74位，較上年下降6位，品牌價值為68.87億美元，較上年下降9%。
在今年5月《福布斯》發(fā)布的2019年全球品牌100強中，華為也是唯一上榜的中國品牌，名列第97位，福布斯估計的品牌價值為80億美元。
以下為全球品牌100強榜單：
| 排名 | 品牌名 | 所在行業(yè) | 品牌價值變化 | 品牌價值 |
| 01 | Apple | Technology | +9% | 234，241 $m |
| 02 | Technology | +8% | 167，713 $m | |
| 03 | Amazon | Technology | +24% | 125，263 $m |
| 04 | Microsoft | Technology | +17% | 108，847 $m |
| 05 | Coca-Cola | Beverages | -4% | 63，365 $m |
| 06 | Samsung | Technology | +2% | 61，098 $m |
| 07 | Toyota | Automotive | +5% | 56，246 $m |
| 08 | Mercedes-Benz | Automotive | +5% | 50，832 $m |
| 09 | McDonald‘s | Restaurants | +4% | 45，362 $m |
| 10 | Disney | Media | +11% | 44，352 $m |
| 11 | BMW | Automotive | +1% | 41，440 $m |
| 12 | IBM | Business Services | -6% | 40，381 $m |
| 13 | Intel | Technology | -7% | 40，197 $m |
| 14 | Technology | -12% | 39，857 $m | |
| 15 | Cisco | Business Services | +3% | 35，559 $m |
| 16 | Nike | Sporting Goods | +7% | 32，376 $m |
| 17 | Louis Vuitton | Luxury | +14% | 32，223 $m |
| 18 | Oracle | Business Services | +1% | 26，288 $m |
| 19 | GE | Diversified | -22% | 25，566 $m |
| 20 | SAP | Business Services | +10% | 25，092 $m |
| 21 | Honda | Automotive | +3% | 24，422 $m |
| 22 | Chanel | Luxury | +11% | 22，134 $m |
| 23 | American Express | Financial Services | +13% | 21，629 $m |
| 24 | Pepsi | Beverages | -1% | 20，488 $m |
| 25 | J.P。 Morgan | Financial Services | +8% | 19，044 $m |
| 26 | IKEA | Retail | +5% | 18，407 $m |
| 27 | UPS | Logistics | +7% | 18，072 $m |
| 28 | Hermès | Luxury | +9% | 17，920 $m |
| 29 | Zara | Apparel | -3% | 17，175 $m |
| 30 | H&M | Apparel | -3% | 16，345 $m |
| 31 | Accenture | Business Services | +14% | 16，205 $m |
| 32 | Budweiser | Alcohol | +3% | 16，018 $m |
| 33 | Gucci | Luxury | +23% | 15，949 $m |
| 34 | Pampers | FMCG | -5% | 15，773 $m |
| 35 | Ford | Automotive | +2% | 14，325 $m |
| 36 | Hyundai | Automotive | +5% | 14，156 $m |
| 37 | Gillette | FMCG | -18% | 13，753 $m |
| 38 | NESCAFÉ | Beverages | +4% | 13，605 $m |
| 39 | Adobe | Business Services | +20% | 12，937 $m |
| 40 | Volkswagen | Automotive | +6% | 12，921 $m |
| 41 | Citi | Financial Services | +10% | 12，697 $m |
| 42 | Audi | Automotive | +4% | 12，689 $m |
| 43 | Allianz | Financial Services | +12% | 12，078 $m |
| 44 | eBay | Retail | -8% | 12，010 $m |
| 45 | adidas | Sporting Goods | +11% | 11，992 $m |
| 46 | AXA | Financial Services | +6% | 11，830 $m |
| 47 | HSBC | Financial Services | +5% | 11，816 $m |
| 48 | Starbucks | Restaurants | +23% | 11，798 $m |
| 49 | Philips | Electronics | -4% | 11，661 $m |
| 50 | Porsche | Automotive | +9% | 11，652 $m |
| 51 | L‘Oréal | FMCG | +4% | 11，589 $m |
| 52 | Nissan | Automotive | -6% | 11，502 $m |
| 53 | Goldman Sachs | Financial Services | -4% | 11，352 $m |
| 54 | HP | Electronics | +4% | 10，891 $m |
| 55 | Visa | Financial Services | +19% | 10，756 $m |
| 56 | Sony | Electronics | +13% | 10，514 $m |
| 57 | Kellogg‘s | FMCG | -2% | 10，419 $m |
| 58 | Siemens | Diversified | +1% | 10，259 $m |
| 59 | Danone | FMCG | +4% | 9，915 $m |
| 60 | Nestlé | FMCG | +7% | 9，534 $m |
| 61 | Canon | Electronics | -9% | 9，482 $m |
| 62 | Mastercard | Financial Services | +25% | 9，430 $m |
| 63 | Dell | Electronics | NEW | 9，086 $m |
| 64 | 3M | Diversified | -1% | 9，035 $m |
| 65 | Netflix | Media | +10% | 8，963 $m |
| 66 | Colgate | FMCG | +2% | 8，824 $m |
| 67 | Banco Santander | Financial Services | +13% | 8，521 $m |
| 68 | Cartier | Luxury | +7% | 8，192 $m |
| 69 | Morgan Stanley | Financial Services | -7% | 8，185 $m |
| 70 | Salesforce.com | Business Services | +24% | 8，004 $m |
| 71 | Hewlett Packard Enterprise | Business Services | -3% | 7，909 $m |
| 72 | PayPal | Financial Services | +15% | 7，604 $m |
| 73 | FedEx | Logistics | +2% | 6，998 $m |
| 74 | Huawei | Technology | -9% | 6，887 $m |
| 75 | LEGO | FMCG | +5% | 6，884 $m |
| 76 | Caterpillar | Diversified | +19% | 6，791 $m |
| 77 | Ferrari | Automotive | +12% | 6，458 $m |
| 78 | Kia | Automotive | -7% | 6，428 $m |
| 79 | Corona | Alcohol | +15% | 6，369 $m |
| 80 | Jack Daniel‘s | Alcohol | +13% | 6，347 $m |
| 81 | Panasonic | Electronics | -2% | 6，189 $m |
| 82 | Dior | Luxury | +16% | 6，045 $m |
| 83 | DHL | Logistics | +2% | 5，987 $m |
| 84 | John Deere | Diversified | +9% | 5，883 $m |
| 85 | Land Rover | Automotive | -6% | 5，855 $m |
| 86 | Johnson & Johnson | FMCG | -8% | 5，720 $m |
| 87 | Uber | Technology | NEW | 5，714 $m |
| 88 | Heineken | Alcohol | +4% | 5，626 $m |
| 89 | Nintendo | Electronics | +18% | 5，550 $m |
| 90 | MINI | Automotive | +5% | 5，532 $m |
| 91 | Discovery | Media | -4% | 5，525 $m |
| 92 | Spotify | Media | +7% | 5，516 $m |
| 93 | KFC | Restaurants | +1% | 5，509 $m |
| 94 | Tiffany & Co。 | Luxury | -5% | 5，335 $m |
| 95 | Hennessy | Alcohol | +12% | 5，297 $m |
| 96 | Burberry | Luxury | +4% | 5，205 $m |
| 97 | Shell | Energy | -3% | 5，105 $m |
| 98 | Media | NEW | 4，836 $m | |
| 99 | Harley-Davidson | Automotive | -7% | 4，793 $m |
| 100 | Prada | Luxury | -1% | 4，781 $m |
關(guān)鍵詞： Interbrand 全球品牌100強 Facebook
責(zé)任編輯：Rex_08
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